lisa merkin, strategic technology marketing consultant

For eight years prior to forming Wroughtiron, I served as the marketing VP for Cheyenne Software. Together with an incredibly talented staff, strategies and programs for the company's global distribution and OEM channels were developed and implemented. I joined Cheyenne at its start-up phase and am proud to have helped the company grow to a $150 million business. Cheyenne is now a division of Computer Associates.

Before joining Cheyenne, I held marketing and business management positions in the legal, wine and entertainment industries. At Wroughtiron, I've worked with companies in the financial services, packaged software, biotech, application development, and retail industries. After 8 years of marketing backup software at Cheyenne, I savor the diversity.

I studied journalism in the Newhouse School at Syracuse University and I truly enjoy writing. I’ve contributed to trade publications since the early 80s. In 1984, my first book was published - Trivial Conquest: The Smart Reference Source for Trivial Pursuit. It did well and was a blast to put together.

In my spare time, I shoot pool at a semi-pro level. I also bake a mean loaf of bread and love to design, create and laugh.